Responsibilities of the Candidate:
- Design and run digital marketing campaigns across multiple channels.
- Utilise analytics tools such as Google Analytics to monitor performance and make informed decisions.
- Analyse customer data and user behavior to identify trends and insights.
- Collaborate with other teams to ensure digital campaigns are in line with brand goals and objectives.
- Keep abreast with industry trends, best practices, and competitor activities.
- Suggest new ways and methods to showcase the client’s products/services.
- Prepare and adhere to a digital marketing budget.
- Manage and optimise Adwords campaigns.
- Optimize the website for search engine visibility.
- Plan, implement and track social media campaigns.
- A/B test digital marketing campaigns for optimisation.
- Develop and execute content marketing strategies.
- Create and manage online advertising campaigns.
- Develop and maintain relationships with key influencers.
Requirements:
- A Bachelor’s degree in marketing, communications, or a related field.
- 1-3 years of experience in digital marketing, including familiarity with SEO, SEM (Search Engine Marketing), social media, and website analytics.
- Experience with tools like Google Analytics to analyse websites.
- Good knowledge of web metrics and KPIs (Key performance indicators).
- Ability to create digital marketing campaigns, track their performance, and prepare reports on them.
- Knowledge of coding in HTML, CSS and JavaScript.
- Experience in using email marketing platforms like MailChimp.
- Familiarity with Microsoft Office Suite, including Excel and PowerPoint.
