DCO Front End Developer | Full-Time

This job is with WPP Production, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly.

About WPP Production

We are WPP Production, a global company that brings together WPP’s content creators and experts into one team. We use skilled people and modern technology to create and deliver content across many channels. We work with teams from different countries and have the knowledge needed for today’s fast-paced marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We combine media insights, creativity, data tools, modern production methods, business solutions and expert advice in one company. Our talented people and AI-driven platform, WPP Open, help clients manage change and grow. For more information, visit WPP.com.

Experience: 2–5+ Years

Location: Chennai, India

Work Mode: Hybrid / On-site

Industry: Digital Marketing, Advertising, Information Technology

Job Overview

We need a DCO (Dynamic Creative Optimization) Front end Developer who can createpersonalized ads that change automatically. You’ll build scalable, digital ad experiences for websites, display ads, social media, and video. This role is focuses on front end coding, creating reusable design, improving speed, and making designs that work on any screen size. while also helping connect dynamic ad content, data feeds, and campaign launch processes. You will work with creative, media, and product teams to turn design ideas into code for personalized advertising.

Responsibilities:

• Design and build fast web pages and ad designs using (HTML5, CSS3, JavaScript).
• Create and maintain reusable ad templates and designs.
• Make sure work looks and works well on all browsers and devices.
• Improve speed and performance, especially for ads with size limits. –
• Connect data sources (like JSON, XML, CSV files, or APIs) to allow changing content.
• Set up and manage basic rules for showing different versions of an ad based on data.
• Work with designers to turn Figma designs into interactive experiences.
• Find and fix problems across browsers, devices, and ad platforms.
• Take part in code reviews, use version control tools like Git, and follow coding practices.
• Work with different teams (creative, media, production) to make sure campaigns launch smoothly.
• Support campaign launches and quality checks, making sure ads work correctly.

Requirements:

• Strong skills in HTML5, CSS3, and modern JavaScript.
• Experience building responsive web pages.
• Skilled with JavaScript animation tools such as GSAP or CreateJS.
• Knowledge of creating reusable design systems.
• Strong Understanding of how to improve website speed.
• Experience testing and fixing issues across different browsers.
• Working knowledge of Git (a tool for tracking code changes) and processes.
• Experience with SASS/SCSS and modern CSS techniques.
• Knowledge of Figma and turning designs into working code.
• Understanding of web accessibility standards (making websites usable for everyone, including people with disabilities) and general web standards.

Nice to Haves:

• Experience with creative tools like Adobe Animate, After Effects, Photoshop, or Illustrator.
• Some experience of ad platforms like Celtra, Innovid, or Smartly (tools used to build and manage dynamic ads).
• Understanding of video ad formats and rich, interactive ad content.
• Basic knowledge of automated ad buying and placement works.
• Familiarity with basic backend/API concepts for building data-based experiences.
• Interest in AI/automation in front end or creative work.

Technical Skills

• Core: HTML5, CSS3, JavaScript
• Styling: SASS/SCSS, responsive design (design that adjusts to different screens)
• Animation: GSAP, CreateJS
• Data Handling: JSON, XML, CSV (common data file formats)
• Tools: Git, Figma, Adobe Suite
• Standards: Web accessibility standards, cross-browser compatibility (working well on all browsers)

Why Work Here:

At WPP Production, you’ll help shape the future of content production globally. We bring together top talent, advanced studios, and modern technology to solve creative challenges. You’ll work in a team-focused environment where quality is valued, new ideas are welcome, and AI supports human creativity. With access to various projects and global opportunities, you can grow your skills and make a real impact. Inclusion and Impact WPP is an equal opportunity employer and considers all applicants without discrimination.