About the Opportunity: Digital Marketer / Lead Specialist is responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels. They play a vital role in enhancing brand awareness, driving web traffic, generating leads, and acquiring customers.
Responsibilities of the Candidate:
- Strategy Development & Execution
- Design and implement comprehensive digital marketing strategies to increase online visibility and lead generation
- Plan and execute integrated marketing campaigns including SEO, SEM, email marketing, social media, content marketing, and paid ads
- Lead Generation & Funnel Optimization
- Create lead generation strategies for B2B/B2C channels
- Use lead magnets, landing pages, forms, and CRM tools to capture and nurture leads
- Analyze conversion rates and optimize user journeys
- Paid Advertising
- Plan and manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms
- Monitor budgets, ROAS (Return on Ad Spend), and KPIs
- Social Media & Content Marketing
- Oversee content creation and distribution across platforms including blogs, videos, social media posts, etc.
- Build and maintain a consistent brand presence on social channels
- Analytics & Reporting
- Use tools like Google Analytics, Search Console, and marketing automation tools to monitor performance
- Prepare reports with insights and recommendations for continuous improvement
- Marketing Automation & CRM
- Implement and optimize email marketing, drip campaigns, and lead nurturing workflows
- Manage marketing tools like HubSpot, Mailchimp, Zoho, or Salesforce for lead management and tracking
- Market Research & Competitor Analysis
- Stay updated on digital marketing trends, algorithm updates, and competitors’ activities
- Use data to inform campaign strategies and innovation
- Branding & Communication
- Ensure brand consistency across all marketing channels
- Develop messaging and positioning strategies that align with target audience personas
