As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels. You will collaborate with cross-functional teams to ensure campaigns align with business goals, deliver results, and enhance brand visibility. This is a great opportunity for a task oriented individual looking to gain hands-on experience in digital campaign management.
Key Responsibilities:
- Campaign Planning & Execution: Assist in the Creation and Execution of Multi-Channel Marketing Campaigns (Social Media, Mobile Programmatic, Email, Paid Ads, etc.)
- Content Coordination: Work With Content Creators and Designers to Develop Engaging Materials for Campaigns
- Audience Targeting: Identify and Define Target Audience Segments for Each Campaign to Maximize Reach and Engagement
- Performance Tracking: Monitor and Analyze the Performance of Campaigns, Providing Regular Reports and Insights to the Marketing Team
- Budget Management: Track Campaign Budgets and Expenditures, Ensuring Cost-Effective Campaign Execution
- A/B Testing: Conduct Testing to Optimize Campaign Performance, Including Copy, Visuals, and Targeting Strategies
- Market Research: Stay Updated on Industry Trends, Competitor Activities, and Customer Preferences to Inform Campaign Strategies
Requirements:
- Educational Background: Bachelor’s Degree in Marketing, Business, Communications, or a Related Field
- Experience: 0–3 Years of Experience in Marketing, Campaign Management, or a Related Field. Internships and Volunteer Experiences Are a Plus
Skills:
- Strong Organizational and Project Management Skills
- Ability to Work With Data, Analyze Campaign Performance, and Make Data-Driven Decisions
- Proficiency in Using Marketing Tools (Google Analytics, CRM Systems, Email Marketing Platforms, etc.)
- Creative Thinking and Problem-Solving Skills
- Excellent Written and Verbal Communication
- Knowledge of Digital Marketing Trends and Channels (Social Media, SEO, Paid Ads)
Personal Attributes:
- Team Player With a Collaborative Mindset
- Strong Attention to Detail and Time Management
- Eagerness to Learn and Adapt in a Fast-Paced Environment
