Responsibilities of the Candidate:
- Strategic Planning: Develop and execute marketing strategies aligned with company objectives
- Campaign Management: Design and oversee performance marketing, content marketing, brand campaigns, influencer collaborations, and email automation
- Content & Brand: Guide content production (blogs, social, email, video, etc.) and ensure brand consistency across all touchpoints
- SEO/SEM: Drive organic growth through search engine optimization and manage paid ads (Google Ads, Meta, LinkedIn)
- Analytics & Reporting: Monitor campaign performance using tools like GA4, Meta Ads Manager, HubSpot, and create actionable reports
- CRM & Email Marketing: Manage databases, create email flows, and personalize customer journeys
- Product Marketing: Create go-to-market strategies, positioning, and messaging for new launches
- Event & Partnership Marketing: Represent the brand in webinars, community events, and co-marketing partnerships
- Cross-Functional Collaboration: Align with product, sales, finance, and design teams to ensure consistent messaging and shared goals
- Budget Management: Own marketing budgets and ensure cost-effective campaign execution
- Team Management: Lead and mentor a team of marketing executives, content creators, and designers
Requirements:
- Critical Thinking & Problem Solving: Data-informed decision-making, with ability to pivot strategies when needed
- Leadership & Vision: Strong sense of ownership, with the ability to rally teams and align actions with long-term business vision
- Strategy & Execution: Balance big-picture thinking with day-to-day precision
- Innovation & Adaptability: Embrace experimentation and thrive in changing environments
- Finance Acumen: Understand marketing budgets, CAC, LTV, and performance metrics
- Growth Mindset: Always looking for scalable ways to grow reach, leads, and conversions
- Networking: Excellent interpersonal and relationship-building skills
- Resilience: Navigate setbacks and challenges without losing momentum
- Funnel Optimization: Top-to-bottom funnel strategies
