Key Responsibilities:
- Plan and manage paid marketing campaigns across platforms like Google Ads, Meta Ads (Facebook & Instagram), and other digital channels.
- Optimize ad performance through A/B testing, targeting, and budget allocation.
- Track, analyze, and report campaign performance using tools like Google Analytics, Facebook Business Manager, and other performance tracking platforms.
- Conduct keyword research and implement SEO/SEM best practices for both paid and organic search campaigns.
- Develop and execute on-page and off-page SEO strategies to improve search engine rankings.
- Collaborate with the content and creative teams to develop high-converting ad copies and SEO-friendly content.
- Monitor industry trends, competitors, and algorithm updates to identify new opportunities for growth.
- Improve conversion rates by optimizing landing pages, user journeys, and website structure.
- Manage marketing budgets efficiently to ensure maximum ROI.
