• Job Title: Business Development Representative (BDR) – Marketing Inside Sales
• Company: SymphonyAI
• Job Type: Full-Time
• Location: Bengaluru, Karnataka, India
• Work Mode: On-site/Hybrid (As per company policy)
• Experience: 5+ Years

Key Responsibilities

1. Inbound Lead Follow-Up & Qualification

• Speed-to-lead : Respond to and qualify inbound leads from the website (demo requests, content downloads, contact forms, chat) within defined SLA targets.
• Multi-channel outreach : Engage prospects across email, phone, and LinkedIn to understand needs, assess fit, and gauge buying intent using an agreed qualification framework (e.g., BANT / MEDDIC-lite).
• Cadence management : Build and execute structured, multi-touch follow-up cadences to nurture and convert leads that are not yet sales-ready.

1. Pipeline Generation & AE Handoff

• Meeting generation : Convert qualified leads into opportunities and book discovery meetings for Account Executives.
• Handoff quality : Conduct clean, well-documented handoffs to AEs, including context, qualification notes, and next steps.
• Account collaboration : Partner with AEs and the marketing team to follow up on high-value target accounts and campaign audiences.

1. Salesforce Data Integrity & Marketing Operations

• Data capture : Ensure contacts, leads, and opportunities from events and marketing activities are accurately and promptly uploaded and tracked in Salesforce
• CRM hygiene : Maintain lead, contact, and opportunity records, including source, campaign attribution, status, and follow-up activity.
• List management : Process and de-duplicate post-event and campaign contact lists, and route them to the correct owners and cadences.

1. Marketing-Sourced Pipeline Reporting

• Attribution reporting : Produce regular reporting on marketing-sourced and marketing-influenced opportunities, conversion rates, and pipeline contribution.
• Funnel metrics: Track and report on lead-to-opportunity conversion, response times, meetings booked, and campaign/event ROl
• Insights: Surface insights to Marketing and Sales leadership on which sources, campaigns, and events generate the strongest pipeline.

1. Cross-Functional Collaboration

• Alignment : Work closely with Product Marketing, Demand Generation, and Sales to align on campaign follow-up, target accounts, and messaging.
• Feedback loop : Provide feedback to Marketing on lead quality and campaign performance to continuously improve targeting and content.
• Event support : Support event readiness, including pre-event outreach, on-site/virtual lead capture coordination, and post-event follow-up.

Day-to-Day Activitires

A typical week in this role includes:

• Monitoring inbound lead queues and responding to new website and campaign leads within SLA.
• Running outbound email, call, and social cadences against marketing-generated and target-account lists.
• Booking and confirming discovery meetings between qualified prospects and AEs.
• Logging all activity, updating lead/opportunity stages, and keeping Salesforce data clean and current.
• Uploading and reconciling event and campaign contacts into Salesforce with correct attribution.
• Updating and reviewing the marketing-sourced pipeline report and sharing weekly metrics.
• Syncing with AEs and Marketing on lead quality, follow-up priorities, and upcoming campaigns/events.

Qualifications Required

• 5+ years in a BDR, SDR, inside sales, sales operations, or marketing operations role, ideally in B2B SaaS or technology.
• Hands-on experience with Salesforce (lead/contact/opportunity management, list imports, reports and dashboards).
• Strong written and verbal communication skills and comfort with high-volume, multi-channel outreach
• Detail-oriented with a demonstrated commitment to CRM data accuracy and process discipline
• Self-motivated, organized, and metrics-driven, with the ability to manage competing priorities

Preferred

• Experience with marketing automation and engagement tools (e.g., HubSpot, Marketo, Outreach, Salesloft, ZoomInfo, LinkedIn Sales Navigator).
• Familiarity with lead qualification and attribution frameworks and marketing-sourced pipeline reporting
• Interest in industrial AI/ML, manufacturing, IoT/IIoT, or enterprise software.
• Bachelor’s degree or equivalent practical experiences.